Zhu Qiang: The making nationality brand carries forward the national healthy tendency 2010-03-20 09:38: 12 origins: The New China net with pasting 0 handsets reads the news

In 2010 spring national rum trade fair in 2010 March 19th – 23rd held in Sichuan Chengdu. On March 19 morning, Beijing Long Hui wine-making limited company Zhu Qiang arrived among the New China net\’s front direct seeding on Shahe wine business operation, marketing and other questions to accept reporter\’s interview.

Directors: Very happy Zhu arrives at our New China net to be a guest, how many are you times attend the rum meeting?

Zhu Qiang: Is the 8th time participates regarding me.

Directors: What are you to this rum deepest feelings?

Zhu Qiang: The deepest feelings were our enterprises make one to present at this exhibition brand-new, because in before, because before we are high-end Chen Suoyi not to take seriously rum quite disorderly meeting specially very much, this year after our conformity product, after Chinese brand brand-new making, made a whole to present, I believe that can have a very good market return.

Directors: 09 years Chinese economy was most difficult one year, the premier said that was most difficult one year, but is very good to the wines, made concrete is what kind to the dragon emblem?

Zhu Qiang: Through the profession interior white paper, Long Hui in 09 years performance is very strong, our domestic first two brands slide are very fierce, particularly the liquor price\’s question, slides is very big, “Long Hui” has own core market, has oneself core, including some new brand strategies, therefore last year in the entire big macroeconomic not good situation, we also had the benignity to grow.

Directors: Can you introduce the concrete digit?

Zhu Qiang: Concrete, on the one hand looks like our exports, because our exports occupy as the Asian wine export entire, moreover we sell in Europe, will sell in the US in Europe is mainly in the local upscale dining room, goes to eat the foreigner to the Eastern Asia dining room will try the Eastern culture, our brand will call Long Hui to call China, the consumer to be possible to understand clearly through this brand this will be from China, the Eastern biggest country\’s product, what he will eat will be the Asian vegetable, tasting is Asia\’s liquor, therefore he will have satisfied enjoyment, in addition our brand may completely on behalf of Asia, moreover our liquor nature started from 1911 isTypical French public welfare, therefore foreigner may East the Head the culture be possible to taste to the liquor which compares favorably with France.

Directors: In 2010 does forecast?

Zhu Qiang: We are make the promotion with dragon emblem brand, then the entire enterprise soars to depend on three brands to do together, the luminous winecup and China are two wings, only then these two wings will have the Feilong emblem to be better, in 2010 our Beijing\’s luminescent spot will be museum\’s marketing, this marketing will obtain the roaring success.

Directors: What special exhibit article makes concrete to this time attended the meeting you to have?

Zhu Qiang: This attending dragon emblem company gives priority to the Chinese brand, we most major characteristic is China\’s product, because we knew the home, in making the wine disseminates many says oneself depends toward the Western culture, our chapter of we have this kind of evaluation, is wanting the thrust China brand, for these years the national immortal proposed that the plan is called taking advantage of the immortal of national destiny is popular rising of China, i.e. my this brand may represent the country, then my this national atmosphere is anything, from 2008 Olympic Games, 60 years formation for review and inspection to the following World Expo, will be my entire nationality sense of honor promotion stage, then weThis liquor have the sympathetic chord by may a consumer.

Directors: You have gotten up the New China net, what to the New China net impression is?

Zhu Qiang: We thought that the New China net should represents a national government\’s window, a sound.

Directors: Ok, thank you.

(This article originates: New China net)