Lu Jianbin: The low GI mucin sugar lets everybody feel relieved that eats the sugar 2010-03-20 09:38: 14 origins: The New China net with pasting 0 handsets reads the news

In 2010 spring national rum trade fair in 2010 March 19th – 23rd held in Sichuan Chengdu. On March 19 morning, Shandong west king sugar industry limited company\’s general manager Lu Jianbin arrived among the New China net\’s front direct seeding to accept reporter\’s interview on the mucin sugar low GI idea.

Directors: Each net friend good afternoon, today we are honored to invite Shandong west king sugar industry limited company\’s general manager Mr. Lu Jianbin to be a guest of among the New China net direct seeding very much, Lu.

Lu Jianbin: Net friend friends good afternoon.

Directors: Lu you are good, I want to ask how many a descending the mountain thing Wangji group is times participates?

Lu Jianbin: We are the first participation, particularly the Shandong west king sugar industry company is the first time.

Directors: Which specialty products today this booth brings, introduced to the net friend well?

Lu Jianbin: We had a very big booth, the company take seriously, to invest this exhibition quite many have not been able to say the large amount of money, but also invested many funds to arrange our booths, kept many spaces to carry on the exchange to our latent customers, carried on the propaganda, we brought the product was west us the king mucin sugar, was a healthy sugar, in European, American, Japanese and a South Korean popular healthy sugar, is the low GI healthy sugar, so-called low GI, was hypoglycemia\’s sweetening agent, had very good profit to the body.

Directors: Which new ideas then low GI does have in inside?

Lu Jianbin: GI is called the blood sugar production index, all saccharides, after all carbohydrates you take, had the effect to the blood sugar, but the different carbohydrate has to the blood sugar effect has low high, I cite two examples, one is our sucrose, the sucrose GI index is 65, but mucin sugar only then 19, therefore regarding blood sugar influence, our mucin sugar is equal to the sucrose about one-third, even must be low, even the diabetic patients may taste.

Directors: That diabetic patient may have the luck of having good things to eat, may feel relieved that tasted.

Lu Jianbin: Actually the diabetic patient likes eating sweet, because the expert thinks at heart the sweet taste will bring the happy heart to the human, the human cannot leave the happy heart, cannot leave the sweet taste. Low GI also has a very major characteristic, started from the 80\’s, started to study, conclusion blood sugar production index low food which including our domestic medical department subordinate research institute obtained officially not only affects to the blood sugar lowly, moreover can also help the control body weight.

Directors: Can you introduce the mucin sugar in the human body in vivo absorption process?

Lu Jianbin: Because the endoergic process the GI index reflected the base principle lies in the different carbohydrate to have in the body class rate of metabolism has slow quickly, rate of metabolism quick showing affects high to the blood sugar, rate of metabolism slow manifestation affects lowly to the blood sugar, the mucin sugar also has a characteristic not to need the insulin, after the sucrose also needs to undergo the insulin decomposition, but the mucin sugar directly enters next step turns into the energy, therefore adds on the blood sugar influence to be quite low again, therefore piles up in vivo is quite small, therefore we eat the mucin sugar not to fear fat, the fruit is also we pays attention to the blood sugar, the attention stature, pays attention to the beautiful feminine axis a very good choice.

Directors: Has in view of Yu Bailing, diabetic, moreover heard that also has in view of the babies and infants?

Lu Jianbin: Right, we have babies and infants packing, the mucin sugar are the monosaccharide, the guardian eats the sugar to the child worried most greatly is the child has the dental cavity, certainly the dental cavity has the hygienic custom to create. The sucrose is a diose, forms the tartar in the tooth surface easily, destroyed our gum surface health, but the mucin sugar is the monosaccharide, almost does not pause in the oral cavity, quick enters the digestive tract, the statistical data indicated that the use mucin sugar results in dental caries\’ probability compared to the use sucrose lowly 80%, a spot do not not be, but must reduce 80%, is relative security many saccharides, regarding the child.

Directors: The child may also not need extremely in having scruples this question.

Lu Jianbin: Does not need to mind that may take. Moreover we think that this sugar has these many advantage, we regarding the market position diabetic patient, I is a part of customer, we also locates besides the diabetic patient in the obese person . Moreover the attention health, pays attention to the child tooth health the person, everybody more and more pays attention to the health now, the health is listed at first.

Directors: Our food act of Security has implemented for one year, our company carries on the monitoring to food safety aspect, which measures has taken?

Lu Jianbin: The security is first, particularly the food, we spoke the illness finds its way by the mouth, we provided healthy carbohydrate to the consumer at the same time, we will certainly not let the consumer take any security risk, therefore our entire sugar strict designed and implementation from the production to the packing to the transportation according to the quality control standard, therefore was also a quality ticket overrules in the company, let our product qualified rate achieve as far as possible high, we did not permit leaving the plant to the unqualified product.

Directors: What 09 years company is most satisfied in the management aspect is what, most it is a pity what?

Lu Jianbin: 09 years our entire Shandong Xiwangji group our turnover achieves 15 billion, should say that in the world economics environmental effect such big situation, we have the considerable high growth, therefore our entire group manages the board of directors even to include our shareholders, the Xiwangji group has two listed companies, feels to us very satisfied. Most regrettable I felt that does not represent the company opinion, I felt that we must pick up the speed to push our healthy sugar.

Directors: What in 2010 is the company biggest challenge?

Lu Jianbin: Regarding the western king sugar industry limited company, 2010 is we started the year, we have completed the sugar localization in 09 years, our strategies must make the Chinese first brand healthy sugar, we have several procedures, we have asked Tang Guoqiang to make our speaking on another\’s behalf, with Tang Guoqiang\’s image issued that our healthy sugar going on the market, we cooperate in the numerous occasions and many media and our spokesmen together , to promote our products. Second we must unite the nation to have the strength distributer, the attention health product promoter and we promote our products together, strives to thrust in the quickest speed our product the market, advances on our consumer dinner tables. Now we already had very good service in Zhejiang and Beijing, moreover present\’s growth rate is also rousing, but also is a little we hopes that the Group has a decision, must move to our Xiwangji group\’s marketing center from Shandong Beijing CBD Center, with Beijing CBD Center resources, the human resources, the media resources and so on promoted our this product rapid growths.

Directors: Good, a question is I wants to ask why the company has selected Tang Guoqiang as the spokesman?

Lu Jianbin: This said is also very interesting, because Tang Guoqiang we thinks that he is a very positive outstanding actor\’s image, moreover now in the film and television or the audience surface he is almost with Chairman Mao\’s image very near, to be honest on the media saw that Chairman Mao\’s picture is few, saw is Tang Guoqiang, we believe his rallying point, moreover he is also a native of Shandong.

Directors: 09 years in economic crisis, your company state of operation how, which measures and aims at the financial crisis to take, which fresh targets this year has?

Lu Jianbin: Which enterprise financial crisis no matter to is not a good matter, but we must turn the danger regarding the Xiwangji group into a machine, we have very big danger, but simultaneously we we will process possibly us to be well better than other competitors in the middle of the crisis, the possible this crisis to turn into the opportunity. We in financial crisis this year, we display are very good, we have avoided many potential threats, simultaneously also brings more opportunities to us, because the financial crisis lets our kind of big enterprises be able to withstand the market impact the enterprise to stand steadily, will be opposite somewhat will be troublesome in the small business, the financial crisis will have feeling of one kind of Lang Tao Sha verse.

Directors: In now Internet age, does the Shandong west king plan in some Internet propaganda aspect what?

Lu Jianbin: We hope that with each kind of media friend, the king mucin sugar pushes to us west the market, introduced our healthy idea to our consumers, because the mucin sugar healthy idea sometimes was not with 10 seconds, completely 20 seconds advertisement said the clarity, our 10 seconds and 20 seconds advertisement paid great attention to the food brand message idea year, we will strengthen with the network cooperation, held the network the good fortune which brought to us.

Directors: You access the net frequently, what has to suggest to our New China net?

Lu Jianbin: I access the net frequently, I help my daughter to steal the vegetable, the New China net I also on frequently, I compare to be willing to watch the sport program, but when I pay attention to the real situation politics time, I am willing to have credibility this kind of media to gain the information from the New China net like this, I will also bless the New China net in next one year, during many years will more manage are better, will have the human spirit more and more, will have the aggression more and more.

Directors: Thanked Lu, finished the interview to this.

Lu Jianbin: Thanks everybody!

(This article originates: New China net)