Jiang Jie: Activates the tradition gives the market good showing 2010-03-20 09:38: 13 origins: The New China net with pasting 0 handsets reads the news

In 2010 spring national rum trade fair in 2010 March 19th – 23rd held in Sichuan Chengdu. On March 19 morning, Shahe wine business general manager Jiang Jie arrived among the New China net\’s front direct seeding on Shahe wine business operation, marketing and other questions to accept reporter\’s interview.

Directors: Invited Shahe wine business general manager Jiang Jie to arrive among our New China net direct seeding to be a guest very happily, first please ask how many Jiang this was your times attended the rum meeting, what did this rum meet you deepest feeling is?

Jiang Jie: Thanks has such opportunity and net friends exchanges here, I should be 95 years attended the rum meeting, basically each issue. I felt that not only the rum meets now is the trade platform or a communication exchange platform, from this year participation\’s scale, the participation population from me felt that is all previous scale biggest one time, the participation enterprise is also many one time.

Directors: I want to ask, is in the middle of these many enterprises, the Shahe Group planned that what strategy adopts to let own product be blooming?

Jiang Jie: Our Shahe wine business should be and Republic same age enterprise, 60 years factory seniority, and had obtained Paris\’s exposition gold medal, what special our wine business develop in the 90\’s are most magnificent is 93 years to 98 years, at that time Shahe\’s influence lifted a digit, our 97 years our sales volume was 7 hundred million, in fact the Wuliangye sales volume also 2 billion, should say that at that time our enterprise development speed including the influence was quite big. But took the state-owned business also once to detour, but new specially Shahe wine business our new strategic partnership Zhejiang ten thousandth group moves into after now, our enterprise also had the big change, had the old state-owned business foundation, the old brand foundation, always brewed the base, our brewing room said in the nation has the influence, more than 10,000 days of fermentation times, we left the liquor ability to say in the nation are very big, but we lacked some renewals the management concepts, the great capital, better marketing pattern, the good precious property, we activate these good traditions now, give the market, To consumer a good showing, we are making some big adjustments now, future words we develop a great plan, our customer and consumer also has our industry collaboration to have quite big anticipated, should say that we have prepared now.

Directors: You can introduce that in 09 years so one isn\’t under the specially good macro environment the Shahe wine business state of play?

Jiang Jie: Last year the Shahe wine business developed for 09 years we is a transition period, but the whole from me to the understanding of liquor profession, the entire China the white liquor industry growth definitely was an eruption type grew last year, although the financial crisis was also good, because we expended the promotion, the impetus of national peripheral area, the consumable special wines expense should say many luminescent spots last year, but said last year we were also preparing, 10 years we should say that was a new start.

Directors: Accumulates Bo Fa thick, what progress 2010 annual meeting will make, what will forecast?

Jiang Jie: This year we have a predict that is a slogan, opened the new Shahe time, past 60 years has passed, what goal in the new 60 years but we we gave the enterprise development, what promotion, to the society pledged that we actively were preparing, we we new product, the product mix were carrying on specially the adjustment, how we displayed our foundation liquor the quality superiority, let the consumer drink thing US including the price materially beneficial product, I think that this was in itself also to consumer\’s commitment.

Directors: You can introduce which products simply this exhibition has brought?

Jiang Jie: We have established 4 services department to the enterprise resource aspect this year, we establish Shahe King Services department, Shahe special zone anything, our 60 years year liquor\’s services department, our new Shahe brand arrangement, is we aims at this year the zone of different, the expense of different scale, should say that we have us to advocate inside the different expense scale hit, for instance the popular consumption, the middle-grade attendance ordinary people, for instance the Shahe king series, for instance care to the liquor quality comparison, traditional personal status, quality comparison dependence Shahe special zone series, upscale Fengtai year series, after in the future 80, 90, to liquor understanding, we are also doingPreparation, new product front.

Directors: Raise future receiving audiences,

Jiang Jie: Right.

Directors: In the 21st century information age, what will you have to plan to the network union aspect?

Jiang Jie: We regarded the network very much the influence, the white liquor commercialization pattern were very high, the conventional media had its superiority, but the Internet we regard its future development, specially in the future we must make the new Shahe time representative works, in the future we will rely on network platform, including our individual, accesses the net to be quite many now, this year we locate possibly we on the media the first choice, has this opportunity and New China network exchange certainly today, we also very much treasured this opportunity, hope in the future and New China net cooperation.

Directors: On you New China net, are you what kind to the New China net impression?

Jiang Jie: I to the New China net information content, including the information content, pay attention to the livelihood of the people, to international fact attention feeling very vanguard, is very prompt, I like on the New China net very much.

Directors: Thanks Jiang, we also anticipated that Shahe and New China net are deeper a step cooperation.

Jiang Jie: Thanks.

(This article originates: New China net)